

A climber in the Retail 4.0 movement is a motivated emerging leader who is hungry to grow, learn new skills, and make a real impact. They are not waiting for permission. They are looking for the tools and pathways that help them rise in a world being reshaped by technology and empathy. San Diego 4.0 gives them that path through flexible online courses designed to build confidence, curiosity, and modern tech fluency.
Through these courses, climbers will learn how to use VR for Good to help seniors and communities feel seen, valued, and connected. They will explore augmented reality as a tool for storytelling, navigation, and hands-on support, both inside and outside the screen. And they will experiment with robotics to create smoother, safer, more efficient workplaces.
San Diego 4.0 helps climbers build the blend of heart and skills needed to thrive in the future and lead others there.

Learn how VR strengthens senior connection by bringing memories, places, and family moments to life, giving you the tools to support deeper community belonging.

Learn how VR becomes a powerful tool that strengthens memory, reduces confusion, and helps dementia patients feel connected to their community.

Learn to create personalized 360-degree experiences that connect a viewer to their past, present, and future while building the skills that launch your Climber journey.

Learn to create a 360-degree community training experience that guides employees on a calming trip to the park and strengthens learning.

Learn to create shared immersive 360-degree experiences that train teams, inspire customers, and bring people together in a powerful new way to learn, explore, and connect.

Start building real momentum by learning how to create shared experiences inside immersive VR worlds that bring teams together for powerful training or bold marketing breakthroughs.

Learn to create shared immersive 360-degree experiences that train teams, inspire customers, and bring people together in a powerful new way to learn, explore, and connect.

Start building real momentum by learning how to create shared experiences inside immersive VR worlds that bring teams together for powerful training or bold marketing breakthroughs.

Learn VR Basics to understand your industry’s future, build immersive experiences, strengthen customer connections, and prepare to lead Main Street’s next chapter.

Learn the basics of using VR to train employees through immersive experiences that sharpen skills, build confidence, and prepare your team for the fast-moving world ahead.

The second step is taking 18 online courses that teach you how to design, shape, and launch your first VR, AR, and robot campaign. The Builder's Plan makes this a reality. Learn more below.

The Main Street Innovators Podcast shares real success stories that guide Pathfinders with practical ideas, community inspiration, and the confidence to start building campaigns.

Learn how VR strengthens senior connection by bringing memories, places, and family moments to life, giving you the tools to support deeper community belonging.

Learn how VR becomes a powerful tool that strengthens memory, reduces confusion, and helps dementia patients feel connected to their community.

Learn to create personalized 360-degree experiences that connect a viewer to their past, present, and future while building the skills that launch your Climber journey.

Learn to create a 360-degree community training experience that guides employees on a calming trip to the park and strengthens learning.

Main Street Smart Cities 'Learn-by-Serving' learning model reflects the shift that the Fourth Industrial Revolution is bringing to every part of business and education. Traditional models built on memorization or rigid steps can no longer keep pace with a world shaped by immersive realities, intelligent robotics, and always-on AI. The new era rewards people who build confidence through action, learn by experimenting, and adapt through experience. When people learn by serving others, they develop the instincts, curiosity, and practical skills that our new tech era demands. This new approach is the foundation that prepares workers, families, and communities to thrive in a world that no longer rewards passive understanding but active participation.

Learn how VR strengthens senior connection by bringing memories, places, and family moments to life, giving you the tools to support deeper community belonging.

Learn how VR becomes a powerful tool that strengthens memory, reduces confusion, and helps dementia patients feel connected to their community.

Learn to create personalized 360-degree experiences that connect a viewer to their past, present, and future while building the skills that launch your Climber journey.

Learn to create a 360-degree community training experience that guides employees on a calming trip to the park and strengthens learning.
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